The Artificial Intelligence in Business course aims to enable participants to understand how to employ AI technologies in improving institutional performance, supporting decision-making, and raising the efficiency of operational processes. The course focuses on practical applications of AI in management, marketing, human resources, and customer service, while highlighting the responsible and ethical use of smart technologies in the business environment.
1Introduction to Artificial Intelligence for Business
- Concept of AI
- Difference between AI and traditional automation
- Role of AI in digital transformation
2Types and Techniques of AI
- Machine Learning
- Natural Language Processing (NLP)
- Predictive AI
- Smart Decision Support Systems
3AI in Management and Decision Making
- Predictive performance analysis
- Supporting strategic planning
- Risk management using AI
- Smart dashboards
4AI in Marketing and Sales
- Customer behavior analysis
- Personalized marketing
- Sales forecasting
- Smart campaign management
5AI in Human Resources
- Resume analysis and smart recruitment
- Performance and job satisfaction measurement
- Workforce needs forecasting
- Skill development and smart training
6AI in Customer Service
- Chatbots
- Customer service automation
- Customer experience improvement
- Customer satisfaction measurement
7AI and Process Improvement
- Robotic Process Automation (RPA)
- Supply chain improvement
- Operational efficiency enhancement
- Operational cost reduction
8Ethics and Risks of AI in Business
- Data protection and privacy
- Algorithmic bias
- Governance and responsible AI use
- Regulatory frameworks
Managers and Executives
Digital Transformation Officers
Marketing and Sales Officials
Those Interested in Employing AI in Business
